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Reddit Inc. (RDDT) reported a significant 84% increase in advertising revenue year-over-year, totaling $465 million in Q2 2025. This growth is attributed to a 50% rise in the active advertiser count, indicating strong engagement and effectiveness of new advertising tools.
Meta Platforms Inc. (META) also saw a robust performance with Q2 2025 advertising revenues reaching $46.56 billion, a 21.5% increase year-over-year. This figure represents 98% of the company’s total revenues for the quarter, driven largely by advancements in AI for ad recommendations, leading to improved user engagement.
As of 2025, the global digital advertising market is projected to grow from $488.4 million in 2024 to $1,164.25 million by 2030, at a CAGR of 15.4%. Both RDDT and META are set to benefit from this expanding market.
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