Apple Earnings Reveal Rapid Growth in Key High-Margin Segment

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Apple Reports Strong Q2 Growth

Apple Inc. (NASDAQ: AAPL) achieved a record-breaking fiscal second quarter, ending March 28, 2026, with total revenue exceeding $111 billion, representing a 17% increase year over year. Diluted earnings per share rose 22%. iPhone sales contributed significantly, reaching $57 billion, up 22% from the previous year. Services revenue also set an all-time high of $31 billion, reflecting a 16% increase compared to the prior year and an acceleration from the previous quarter’s 14% growth.

The company’s overall gross margin improved to 49.3%, with the services segment achieving a remarkable 76.7% gross margin. Apple noted new highs in both transacting and paid accounts within its services category, signaling strong engagement across its user base of over 2.5 billion active devices globally. CEO Tim Cook announced plans for a more personalized Siri, aiming to enhance user interaction and potentially boost service revenues further.

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