Apple Inc. (AAPL) is set to expand its Mac lineup with the release of the new MacBook Air and MacBook Pro, aiming to counteract a decline in Mac sales, which fell to $8.39 billion in Q1 fiscal 2026, a 6.7% year-over-year decrease. This sales decline accounted for 5.8% of Apple’s net revenue and missed Zacks Consensus Estimates by 7.54%.
The new MacBook Air is equipped with the M5 chip featuring faster CPU and GPU capabilities, configurable from 512GB to 4TB of storage. The M5 Pro and M5 Max chips will power the 14-inch and 16-inch MacBook Pro models, promising vastly improved AI performance and up to two times faster SSD speeds compared to previous versions. Apple claims this new lineup will enhance battery life and provide superior connectivity through the N1 wireless chip’s Wi-Fi 7 and Bluetooth 6 support.
Amidst increasing competition from Lenovo, HP, and Dell, which together command over 65% of the global PC market with shipments reaching 270 million units in 2025, Apple holds a 9.4% market share. The PC market saw a year-over-year growth of 9.1% as Lenovo led with 27.2% market share, followed by HP with 21.5% and Dell with 16.5%.
