Apple Stock Reaches Unprecedented Levels Since 2022: Buy or Avoid?

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Apple Stock Overview

Apple Inc. (NASDAQ: AAPL) has seen a nearly 9% decline in share price in 2023 due to a broader downturn in the tech sector, marking a rare occurrence for the company which has recorded annual losses only four times since the iPhone’s launch in 2007. However, the tech giant recently reported a revenue of $143.8 billion for the first quarter of fiscal 2026, representing a 16% increase year-over-year, along with diluted earnings per share of $2.84, up 19% from the previous year.

Key revenue streams include the iPhone, which has surged from $69.1 billion in Q1 2025 to $85.3 billion in Q1 2026, a growth rate of 23.3%. Apple’s cash reserves rose to $45.3 billion, up from $30.3 billion a year ago, and the company projects continued revenue growth of 13% to 16% in the upcoming second quarter. The anticipated release of the iPhone 18 in September further underscores Apple’s ongoing product innovation and market presence.

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