Apple Unveils Foldable iPhone Duo Amid Leadership Change
Apple has launched its first foldable smartphone, the iPhone Duo, starting at $1,999, during a product event on September 9 at its headquarters in Cupertino, California. This release marks a significant shift in the iPhone’s design, touted as one of the most transformational changes since the original iPhone. The event also introduced the iPhone 18 Pro, priced at $1,199, which features advanced camera technology and the longest battery life among iPhones.
This is the first major product unveiling under new CEO John Ternus, who took over on September 1. Ternus, previously the head of hardware engineering, emphasized that the Duo combines hardware and software innovation, redefining the user experience in foldable smartphones. Historically, the iPhone has been a major revenue driver for Apple, accounting for over 50% of the company’s sales.
As Apple faces the challenge of maintaining its sales momentum following the record success of the iPhone 17, the stakes are high for the iPhone Duo. Analysts will be closely monitoring consumer response to the high price point and whether the appeal of its new design can stimulate strong sales.
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