**Apple’s Share Repurchase Program Under Tim Cook**
Apple has repurchased approximately $877 billion in shares since Tim Cook became CEO in 2011. This strategy is credited with boosting share value for investors as the company has consistently returned capital to its shareholders, including reinstating dividends in 2012. As of August 19, 2023, Apple’s market capitalization stands at $4.6 trillion, and share count has decreased by about 44% from 26 billion to 14.6 billion since Cook took over.
With John Ternus set to take over as CEO on September 1, 2026, there are expectations of potential changes to Apple’s financial strategy. While buybacks may continue, the company might begin to allocate capital towards research and development or acquisitions to drive growth. Over the years, Apple’s buyback authorizations have reached peak amounts of $110 billion for 2024, indicating its aggressive approach to share repurchase.
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