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Apple Inc. may need to pursue a merger or acquisition with an AI platform, such as Perplexity, to stay competitive in the evolving tech landscape, according to Dan Ives of Wedbush Securities. Ives expressed these concerns shortly after the company’s WWDC 2025 event, emphasizing that Apple is currently lagging behind major players like Alphabet Inc. and Microsoft Corporation in artificial intelligence integration.
During an interview on Tuesday, Ives noted that Apple’s iOS ecosystem could be leveraged for advancements in AI but warned that consumers need strong incentives to upgrade. He highlighted that Apple is at risk of being left behind in technology’s most significant innovations of the past several decades, stating, “Right now they’re way behind and I think that’s a concern for investors.”
As of now, Apple shares have declined 18.48% year-to-date, and the company must accelerate its AI efforts to remain relevant. Notably, the recent announcement at WWDC 2025 regarding a new Foundation Model framework aims to facilitate on-device AI integration for developers.
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