Apple will soon integrate multiple third-party AI platforms into Siri as part of the upcoming iOS 27, according to reports from Bloomberg. This marks a significant shift in Apple’s strategy, acknowledging the challenges faced by its own AI development efforts to compete with established platforms like ChatGPT and Google’s Gemini.
The change will allow iPhone, iPad, and Mac users easier access to various AI assistants from the App Store, potentially revitalizing sales for Apple’s stagnant iPhone business. This integration is expected to generate the standard 30% commission on paid app versions.
Despite these efforts, analysts suggest Apple’s decision indicates a recognition of its late entry into the competitive AI landscape. While this may not lead to an immediate surge in iPhone sales, it may help maintain Apple’s market position and brand loyalty amidst intensifying competition.
