Apple’s AI Strategy Under Scrutiny
Apple’s cautious approach to artificial intelligence (AI) has drawn criticism amid a competitive tech landscape. As of fiscal 2025, the company’s capital expenditures were $12.7 billion, contrasting sharply with rivals investing aggressively in AI computing infrastructure. Critics highlight that Apple has yet to introduce significant AI features, with notable delays in its AI-powered Siri. Nevertheless, the tech giant maintains a robust presence, boasting an installed base of over 2.4 billion active devices worldwide, including an estimated 1 billion active iPhones.
Looking ahead, advancements in AI could be transformative, yet Apple continues to focus on its core product, the iPhone, which has remained relevant for nearly two decades. Apple’s dominance in the smartphone market is reinforced by its extensive distribution network and strong brand recognition. While the company is reportedly developing a wearable AI pin, it remains to be seen how it will adapt to the evolving AI landscape without compromising its established market position.
