Ford Motor Company’s Ford Pro segment generated over $66 billion in revenues and $6.8 billion in EBIT in 2025, despite challenges such as tariffs and production disruptions. This includes a 6% year-over-year sales increase for the Transit and a 10% rise for Super Duty, marking the highest sales in over two decades. Additionally, paid software subscriptions surged by 30% year-over-year.
Looking ahead to 2026, Ford Pro’s EBIT is projected between $6.5 billion and $7.5 billion, down slightly from 2025’s figure. The company expects to maintain market-share growth in North America, although it faces pressures from Novelis-related issues and a tougher regulatory environment in Europe. In the past six months, Ford’s shares have risen by 3.7%, lagging behind its industry competitors like General Motors and Tesla.
