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Alibaba reported a 12% year-over-year revenue growth in its quick commerce segment during the first quarter of fiscal 2026, driven primarily by Taobao Instant Commerce. The platform recorded over 80 million average daily orders and nearly 300 million monthly active consumers, contributing to a 25% increase in Taobao’s MAUs. Despite these gains, adjusted EBITDA declined 14%, and free cash flow turned negative, reflecting the high capital demands of expanding instant delivery services.
Alibaba aims to secure market dominance in China’s quick commerce sector, targeting a 30 trillion RMB addressable market. The company anticipates revenue growth of 5% in fiscal 2026 and 12% in fiscal 2027, hoping to leverage Ele.me’s delivery network to decrease logistics costs over time.
In comparison, JD.com is rapidly scaling its JD NOW service for faster deliveries, while PDD Holdings is emerging as a strong competitor with its asset-light model, challenging Alibaba’s capital-heavy approach in the e-commerce segment.
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