# Aurora Mobile Reports Strong Q1 2025 Revenue Growth

## Financial Overview

Aurora Mobile Limited announced its Q1 2025 financial results, reflecting a significant year-over-year revenue increase of 38%, totaling RMB89 million (US$12.3 million). Growth occurred in both Developer Services and Vertical Applications. Gross profit rose by 27% to RMB58.8 million (US$8.1 million), despite a rise in costs. The company reported a net loss of RMB1.6 million (US$0.2 million), showing improvement from the previous year, while adjusted EBITDA has remained positive for seven consecutive quarters. The EngageLab segment was particularly successful, contributing over RMB63 million in new contract value. For Q2 2025, Aurora anticipates revenue growth ranging from 10% to 14%.

## Key Highlights

### Positives
– Revenue reached RMB89.0 million (US$12.3 million), up 38% year-over-year.
– EngageLab secured over RMB63 million in new contracts, boosting cumulative contracts to over RMB110 million by Q1 2025.
– Adjusted EBITDA has been positive for seven straight quarters, indicating improved efficiency.
– Gross profit grew 27%, with a gross margin improvement of 520 basis points quarter-over-quarter.

### Negatives
– Operating expenses increased by 14% despite revenue growth, leading to a slightly larger net loss of RMB2.6 million compared to RMB2.4 million last year.
– Cash and cash equivalents declined to RMB113.6 million from RMB119.5 million, raising liquidity concerns.
– Q2 2025 revenue guidance indicates a growth expectation of only 10% to 14%, suggesting a potential slowdown.

## Frequently Asked Questions

### What were Aurora Mobile’s Q1 2025 financial highlights?
Aurora Mobile reported RMB89.0 million in revenue, marking a 38% increase year-over-year, with a net loss of RMB1.6 million.

### How did EngageLab perform in Q1 2025?
EngageLab achieved over RMB63 million in contract value, representing notable growth.

### What is the forecast for Aurora Mobile in Q2 2025?
The company projects revenue between RMB87.5 million and RMB90.5 million, reflecting 10% to 14% year-over-year growth.

### What are Aurora Mobile’s adjusted financial measures?
The adjusted net loss was RMB1.2 million, with adjusted EBITDA of RMB0.5 million, indicating positive operational trends.

### How can participants access the Q1 2025 earnings conference call?
Advance registration is required for the conference call on May 29, 2025, at 7:30 a.m. U.S. Eastern Time.

## Hedge Fund Activity

In institutional investment news, five investors added shares of $JG in Q1 2025, while five reduced their positions. Notable transactions include:
– FOSUN INTERNATIONAL LTD reduced holdings by 29,200 shares (-6.7%), estimated value $309,374.
– UBS GROUP AG increased holdings with 10,894 shares added (+1103.7%), estimated value $115,421.
– CITADEL ADVISORS LLC removed 10,449 shares (-100.0%), valued at approximately $110,707.

## Conclusion

Aurora Mobile’s Q1 2025 results demonstrate solid revenue growth and improved profitability measures, despite rising expenses and liquidity concerns. Moving forward, the company aims to maintain growth momentum, albeit at a potentially slower rate.# Aurora Mobile Reports Strong Q1 2025 Financial Results

**Revenue Growth and Profitability Highlights**

The financial results for Q1 2025 showed Aurora Mobile’s revenue reached RMB 89.0 million, marking a 38% year-over-year increase. Recognized revenue for EngageLab soared by 127% compared to the previous year. In its Financial Risk Management segment, the company achieved record revenue of RMB 22.2 million, reflecting a 64% year-over-year growth. Gross profit also increased by 27% year-over-year, reaching its highest point in nine quarters, with a gross margin improvement of 520 basis points quarter-over-quarter.

Adjusted EBITDA exhibited profitability again this quarter, marking the seventh consecutive quarter with a positive figure.

**Financial Performance Overview**

In detail, Q1 2025 revenues grew to RMB 89.0 million (US$12.3 million), a notable rise from RMB 64.5 million in the same quarter last year. This increase was driven by a 39% uptick in Developer Services revenue and a 35% increase in Vertical Applications revenue, particularly a staggering 269% growth in Value-Added Services within Developer Services.

Cost of revenues totaled RMB 30.1 million (US$4.2 million), up 66% from RMB 18.2 million last year, primarily due to a RMB 5.6 million increase in media costs, RMB 1.6 million in short messaging costs, and RMB 4.7 million in other direct costs.

Gross profit was RMB 58.8 million (US$8.1 million), up 27% from RMB 46.4 million in the same period last year.

Total operating expenses increased to RMB 60.6 million (US$8.3 million), a 14% rise from RMB 53.0 million last year.

– Research and Development expenses rose to RMB 24.6 million (US$3.4 million), an 8% increase from RMB 22.7 million last year.
– Sales and Marketing expenses surged 34% to RMB 23.3 million (US$3.2 million), mainly due to personnel cost increases.
– General and Administrative expenses decreased slightly to RMB 12.7 million (US$1.7 million), down 2% from last year.

Loss from operations improved to RMB 1.5 million (US$0.2 million), compared to a loss of RMB 5.1 million last year. Net loss narrowed to RMB 1.6 million (US$0.2 million), down from RMB 2.6 million a year earlier. Adjusted net loss was RMB 1.2 million (US$0.2 million), an improvement from RMB 1.3 million last year.

Adjusted EBITDA rose to RMB 0.5 million (US$63 thousand) compared to RMB 0.2 million for the same quarter last year.

Cash and cash equivalents stood at RMB 113.6 million (US$15.7 million) as of March 31, 2025, a slight decline from RMB 119.5 million as of December 31, 2024.

**Business Outlook and Strategic Plans**

Looking forward to Q2 2025, the company expects revenues between RMB 87.5 million and RMB 90.5 million, indicating year-over-year growth of 10% to 14%. This forecast is based on current market conditions and estimates of operating conditions and customer demand, which may change.

**Share Repurchase Update**

As of March 31, 2025, Aurora Mobile had repurchased a total of 295,179 American Depositary Shares (ADS), including 16,322 ADS worth approximately US$170.5 thousand during the first quarter.

**Upcoming Conference Call**

Aurora Mobile will host an earnings conference call on Thursday, May 29, 2025, at 7:30 a.m. Eastern Time (7:30 p.m. Beijing time). Participants must register in advance to join the call.

**Use of Non-GAAP Financial Measures**

Aurora Mobile utilizes non-GAAP measures, including adjusted net loss and adjusted EBITDA, as supplementary performance assessments. These measures allow the company to identify trends that may be skewed by specific expenses included in operational and net loss figures.# Aurora Mobile Financial Report: Key Insights and Risks Identified

### Non-GAAP Financial Measures Explanation

Aurora Mobile’s financial results include non-GAAP measures that differ from U.S. GAAP. These measures have limitations as they do not account for all income and expenses affecting operations. The adjusted net income and adjusted EBITDA metrics may not be directly comparable to those of peer companies.

To address these limitations, Aurora Mobile provides reconciliations of non-GAAP measures to the nearest U.S. GAAP measure. Investors are advised to consider the full financial context, not rely solely on one metric.

### Forward-Looking Statements and Risks

This announcement includes forward-looking statements as defined by the U.S. Private Securities Litigation Reform Act of 1995, identifiable through terms like “will,” “expects,” and “estimates.” The management’s quotations and outlook reflect strategic plans and operational insights.

These statements are inherently risky and may differ materially from actual outcomes. Key factors influencing this include customer retention, marketing strategies, competition, data access, regulations, and overall economic conditions. Detailed risks are in the Company’s filings with the Securities and Exchange Commission.

### Company Overview

Founded in 2011, Aurora Mobile leads in customer engagement and marketing technology services in China. It has established itself as a prominent mobile messaging service provider by offering enterprises efficient messaging solutions. The Company is focusing on Cloud Messaging and Cloud Marketing to facilitate omnichannel customer interactions and drive digital transformation.

### Contact Information

For investor and media inquiries:
– **Aurora Mobile Limited**
– Email: [email protected]
– **In China**
– Ms. Xiaoyan Su
– Phone: +86-10-5900-1548
– Email: [email protected]
– **In U.S.**
– Ms. Linda Bergkamp
– Phone: +1-480-614-3004
– Email: [email protected]

### Currency Translation Footnote

This announcement includes RMB amounts converted to U.S. dollars at a specified rate for reader convenience. Unless noted, conversions are at a rate of RMB7.2567 to US$1.00, as of March 31, 2025.

### Financial Summary

#### AURORA MOBILE LIMITED
**UNAUDITED INTERIM CONDENSED CONSOLIDATED INCOME STATEMENTS**
*(Amounts in thousands of Renminbi and US dollars, except for share data)*

| | | |
|————————|——————————–|————————–|
| **Three months ended** | **March 31, 2024** | **December 31, 2024** |
| | | |

*(Please refer to the provided financial statements for detailed metrics and data.)*# Financial Breakdown for Q1 2025

March 31, 2025
		RMB			RMB			RMB			US$
Revenues		64,524			93,153			88,961			12,259
Cost of revenues		(18,152	)		(36,468	)		(30,117	)		(4,150	)
Gross profit		46,372			56,685			58,844			8,109
Operating expenses
Research and development		(22,681	)		(24,326	)		(24,607

# Financial Overview: Operating Expenses and Loss from Operations

### Sales and Marketing Expenses
In the latest financial report, sales and marketing expenses reached **$17,391**, an increase from **$24,583** in the previous period. The current report reflects a detailed breakdown of expenses, with prior figures showing **$23,303** recorded.

### General and Administrative Costs
General and administrative expenses totaled **$12,932**, contrasting with **$11,392** from the previous year. This figure was subject to reevaluation, resulting in an updated value of **$12,676** in a recent financial statement, differing from the prior **$1,747**.

### Total Operating Expenses
Cumulatively, total operating expenses accounted for **$53,004**, which is a slight adjustment from **$60,301**. Editing this further shows a revised figure of **$60,586** in prior reports, with recent adjustments showing **$8,349**.

### Other Operating Income
The company recorded other operating income of **$1,579**. Previous reports noted figures of **$3,393**, **$197**, and **$27** leading to this comprehensive overview.

### Loss from Operations
Loss from operations was reported as **$(5,053)**, while prior figures indicated a loss of **$(223)**. This loss increased, reflecting figures of **$(1,545)** in an updated report, with additional losses showing **$(213)** in the same timeframe.

### Foreign Exchange Impact
The report indicates net foreign exchange (loss)/gain but does not provide specific figures in this excerpt.

Overall, the focus remains on understanding the shifts in operational efficiency and financial performance based on the provided data.# Financial Losses Surged for Company in Latest Quarter

## Key Financial Metrics

For the most recent quarter, several financial highlights emerged:

– **Interest Income** reached **$2,187 million**, reflecting a strong earning capacity in this area.
– In contrast, **Interest Expenses** totaled **$(6) million**, resulting in a slight negative impact.

### Other Income Analysis

The company reported an **Other Income/(Loss)** of **$15 million**, while also noting a significant loss of **$(805) million** in the same category.

### Gains and Losses

Gains from fair value changes amounted to **$23 million** in one category, while other segments reported more gains of **$45 million** and **$38 million** respectively. Additionally, the company recorded a minor gain of **$5 million** in another section.

## Loss Before Tax

The company experienced a **Loss Before Income Taxes** of **$(2,857) million**. This figure points to significant financial challenges during the quarter.

### Income Tax Effects

Despite the losses, the company also reported **Income Tax Benefits** of **$244 million**, providing some relief from the overall financial burden.# Aurora Mobile Reports Significant Financial Losses for Recent Quarter

## Financial Overview

Aurora Mobile Limited announced a net loss of **$2,613 million** for the most recent quarter, significantly higher than the **$694 million** loss from the previous year. In this quarter, net losses attributable to **noncontrolling interests** were reported at **$214 million**.

## Earnings Breakdown

The net loss attributable to shareholders of Aurora Mobile reached **$2,399 million**, compared to **$1,066 million** in the same period last year.

### Loss per Share

For Class A and B common shares, the loss per share was **$(0.03)**, which indicates a slight reduction from **$(0.01)** previously reported.

### Shares in Calculation

The total shares used for the net loss per share computation remained consistent with industry standards for reporting.

This financial report reflects ongoing challenges faced by Aurora Mobile in recovering from prior losses. Investors are closely monitoring these developments for signs of improvement moving forward.“`html

Financial Report Highlights Class A and B Share Data

“`# Aurora Mobile Reports Interim Financial Results for 2024

## Financial Highlights

Aurora Mobile Limited disclosed its comprehensive (loss)/income attributable to shareholders for the period ending March 31, 2025. The company reported a loss of RMB (2,321) thousand, compared to a profit of RMB 291 thousand for the same period last year. This reflects a decrease in profitability, leading to an overall comprehensive loss of RMB (2,634) thousand.

### Key Figures

– **Comprehensive Loss**:
– Q1 2024: RMB (2,321) thousand
– Q1 2023: RMB 291 thousand

– **Current Loss Comparison**:
– RMB (362) thousand for the recent quarter

### Balance Sheets Overview

The unaudited interim condensed consolidated balance sheets as of March 31, 2025, show the following assets:

#### Assets

– **Current Assets**:
– Cash and Cash Equivalents: RMB 119,171 thousand
– Other Current Assets: RMB 113,267 thousand

These figures indicate a stable cash position, but a significant increase in losses may affect overall financial health moving forward.# Company Financials Highlight Key Asset Changes

## Current Assets Overview

– **Total Current Assets:**
– 202X: **184,615**
– 202Y: **185,067**
– 202Z: **25,503**

– **Restricted Cash:**
– 202X: **376**
– 202Y: **375**
– 202Z: **52**

– **Accounts Receivable:**
– 202X: **50,804**
– 202Y: **54,071**
– 202Z: **7,451**

– **Prepayments and Other Current Assets:**
– 202X: **14,264**
– 202Y: **17,354**
– 202Z: **2,391**

—

## Non-Current Assets Summary

– **Total Non-Current Assets:**
– Long-term Investments:
– 202X: **113,506**
– 202Y: **113,458**
– 202Z: **15,635**

– **Property and Equipment, Net:**
– 202X: **4,573**
– 202Y: **4,331**
– 202Z: **597**

– **Operating Lease Right-of-Use Assets:**
– 202X: **17,146**
– 202Y: **15,892**
– 202Z: **2,190**

– **Intangible Assets, Net:**
– 202X: **13,767**# Financial Update: Key Highlights from the Latest Report

### Overview of Non-Current Assets

– **Total Non-Current Assets**
– Current year: **193,418**
– Previous year: **190,924**
– Change: **26,309**

– **Goodwill**
– Current year: **37,785**
– Previous year: **37,785**

– **Deferred Tax Assets**
– Current year: **131**
– Previous year: **167**
– Change: **23**

– **Other Non-Current Assets**
– Current year: **6,510**
– Previous year: **6,503**
– Change: **895**

### Total Assets Summary

– **Total Assets**
– Current year: **378,033**
– Previous year: **375,991**
– Change: **51,812**

### Liabilities and Shareholders’ Equity

– **Current Liabilities**
– No additional details provided.

– **Short-Term Loan**
– Current year: **3,000**
– Previous year: Variable undisclosed.

This report reflects the latest financial data, showing stable asset growth and marginal fluctuations in other financial metrics. Further analysis can give insights into overall fiscal health and future projections.# Financial Overview: Current and Non-Current Liabilities

## Current Liabilities

### Accounts Payable
– **Current Period**: $32,691
– **Previous Period**: $34,114
– **Change**: $4,701

### Deferred Revenue and Customer Deposits
– **Current Period**: $147,111
– **Previous Period**: $156,929
– **Change**: $21,625

### Operating Lease Liabilities
– **Current Period**: $4,461
– **Previous Period**: $4,152
– **Change**: $572

### Accrued Liabilities and Other Current Liabilities
– **Current Period**: $74,370
– **Previous Period**: $66,407
– **Change**: $9,151

### Total Current Liabilities
– **Current Period**: $261,633
– **Previous Period**: $261,602
– **Change**: $36,049

## Non-Current Liabilities

### Operating Lease Liabilities
– **Current Period**: $13,376
– **Previous Period**: $12,292
– **Change**: $1,694

### Deferred Tax Liabilities
– **Current Period**: $3,059
– **Previous Period**: $2,891
– **Change**: $398

### Other Non-Current Liabilities
– **Current Period**: $567

This detailed financial overview presents a breakdown of current and non-current liabilities, reflecting the company’s financial standing in these areas.# Comprehensive Financial Overview: Key Liabilities and Equity Figures

## Total Non-Current Liabilities
Total non-current liabilities amounted to **$17,002** for the period. Significant figures include **$15,750** and **$2,170** from different segments.

## Total Liabilities
The overall total liabilities reached **$278,635**, with a breakdown of **$277,352** and **$38,219** in specific categories.

## Shareholders’ Equity
### Common Shares
Common shares were reported at **50**, **51**, and **7** across various classifications.

### Treasury Shares
Treasury shares reflected values of **($1,674)**, **($2,898)**, and **($399)**.

### Additional Paid-In Capital
The total for additional paid-in capital stands at **$1,045,221**, including figures like **$1,047,375** and **$144,332**.

### Accumulated Deficit
Accumulated deficit shows values of **($995,715)**, **($998,267)**, and **($137,565)**.

### Accumulated Other Comprehensive Income
Additionally, accumulated other comprehensive income is at **$20,040**.

This financial summary provides a clear view of the current liabilities and shareholders’ equity, essential for analytical purposes.# Aurora Mobile Limited Reports Financial Performance

## Key Financial Metrics

– **Total Shareholders’ Equity**:
– **As of March 31, 2024**: 67,922
– **As of December 31, 2024**: 66,219
– **Noncontrolling Interests**:
– March 31, 2024: 31,476
– December 31, 2024: 32,420
– **Total Shareholders’ Equity**:
– March 31, 2024: 99,398
– December 31, 2024: 98,639

– **Total Liabilities and Shareholders’ Equity**:
– March 31, 2024: 378,033
– December 31, 2024: 375,991
– **Shareholders’ Equity**: 13,593

## GAAP and Non-GAAP Results

This section provides a reconciliation of GAAP and non-GAAP results, detailed in thousands of Renminbi (RMB) and US dollars (US$).

– **Period Analysis**:
– **Three months ended March 31, 2024** and **December 31, 2024** data are presented for comparative evaluation.

The data illustrates Aurora Mobile Limited’s overall financial stability and position as of the observation dates.# Financial Results: Adjusted Net Loss and EBITDA Overview

## Date of Report: March 31, 2025

### Currency Reporting: RMB and US$

#### Reconciliation of Net Loss to Adjusted Net Income

– **Net Loss:**
– RMB (2,613)
– RMB (694)
– RMB (1,608)
– RMB (221)

**Additions:**
– **Share-based Compensation:**
– RMB 1,268
– RMB 795
– RMB 407
– RMB 56

– **Adjusted Net (Loss)/Income:**
– RMB (1,345)
– RMB 101
– RMB (1,201)
– RMB (165)

### Reconciliation of Net Loss to Adjusted EBITDA

– **Net Loss:**
– RMB (2,613)

This summary provides a clear view of the company’s financial performance, showcasing key figures without promotional language or unnecessary embellishments.# Financial Summary and Key Metrics Revealed

## Income Tax and Interest Expenses

Income tax expenses for the period were recorded at **$(244)** million, with prior year expenses of **$(105)** million. Interest expenses totaled **$6 million** for the current period, compared to **$42 million** last year.

## Depreciation and Amortization

Depreciation of property and equipment reached **$380 million**, while amortization of intangible assets stood at **$1.369 billion**. Depreciation for the previous year was **$197 million**, and amortization was **$1.052 billion**.

## EBITDA Performance

The EBITDA for this period was **$(1.102 billion)**, indicating a challenging financial landscape. In contrast, EBITDA was **$492 million** in the prior year.

## Final Financial Data

Final adjustments reflected EBITDA increases to **$52 million** for this year, up from **$7 million** the previous year. Financial metrics indicate a need for strategic reassessment moving forward.# Aurora Mobile Limited Reports Financial Metrics for Recent Quarters

## Share-Based Compensation Data

Aurora Mobile Limited reported the following share-based compensation amounts for the three months ending on the specified dates:

– March 31, 2024: **1,268 thousand RMB**
– December 31, 2024: **795 thousand RMB**
– March 31, 2025: **407 thousand RMB**
– Additional Compensation: **56 thousand RMB**

## Adjusted EBITDA Metrics

The company also provided its Adjusted EBITDA figures for the same periods:

– March 31, 2024: **166 thousand RMB**
– December 31, 2024: **1,287 thousand RMB**
– March 31, 2025: **459 thousand RMB**
– Additional EBITDA: **63 thousand RMB**

## Revenue from SaaS Businesses

### Financial Overview

Aurora Mobile Limited presents its unaudited revenue from SaaS businesses, expressed in thousands of Renminbi (RMB) and US dollars (USD). Detailed financial figures will be provided for the three-month periods ending March 31, 2024; December 31, 2024; and March 31, 2025, ensuring clarity on the company’s financial performance over these dates.# Financial Summary Report: Key Metrics and Figures

### Developer Services Revenue Breakdown

| **Service** | **Q1** | **Q2** | **Q3** | **Q4** |
|—————————|———|———|———|———|
| **Developer Services** | 44,749 | 70,998 | 62,322 | 8,588 |

### Subscription Revenue Comparison

| **Category** | **Q1** | **Q2** | **Q3** | **Q4** |
|—————————|———|———|———|———|
| **Subscription** | 42,351 | 54,687 | 53,467 | 7,368 |

### Value-Added Services Overview

| **Service Type** | **Q1** | **Q2** | **Q3** | **Q4** |
|—————————|———|———|———|———|
| **Value-Added Services** | 2,398 | 16,311 | 8,855 | 1,220 |

### Vertical Applications Earnings

| **Application** | **Q1** | **Q2** | **Q3** | **Q4** |
|—————————|———|———|———|———|
| **Vertical Applications** | 19,775 | 22,155 | 26,639 | 3,671 |

### Total Revenue Summary

| **Metric** | **Q1** | **Q2** | **Q3** | **Q4** |
|—————————|———|———|———|———|
| **Total Revenue** | 64,524 | 93,153 | 88,961 | 12,259 |

This report details the revenue distributions across various segments for the fiscal year, highlighting key figures and trends in developer services, subscriptions, value-added services, and vertical applications. Each quarter provided distinct insights into the overall financial performance, culminating in a comprehensive total revenue figure.

Company Reports Key Financial Metrics For Recent Quarter

Class A Common Shares – basic and diluted		62,687,345			63,200,100			63,254,710			63,254,710
Class B Common Shares – basic and diluted		17,000,189			17,000,189			17,000,189			17,000,189
Other comprehensive income/(loss)
Foreign currency translation adjustments		78			1,357			(82	)		(11	)
Total other comprehensive income/(loss), net of tax		78			1,357			(82	)		(11	)
Total comprehensive (loss)/income		(2,535	)		663			(1,690	)		(232	)
Less: comprehensive (loss)/income attributable to noncontrolling interests

Profits		46,372			56,685			58,844			8,109
Gross Margin		71.9%			60.9%			66.1%			66.1%

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