Bill Ackman Allocates 5% of Pershing Square Capital to Netflix: A Smart Move for Investors?

Avatar photo

Bill Ackman’s Investment in Netflix

Billionaire investor Bill Ackman, through his hedge fund Pershing Square Capital Management, has acquired 3.15 million shares of Netflix (NASDAQ: NFLX), representing 4.9% of the fund’s portfolio. This acquisition was disclosed in a shareholder letter following a tumultuous second quarter for the streaming giant.

Ackman believes Netflix has “effectively won the streaming wars” with over 325 million subscribers, nearly double that of Disney+ and HBO Max combined. He cites Netflix’s ability to outspend competitors on content and expects the company to experience double-digit revenue growth, driven by a strong advertising revenue stream projected at $3 billion for this year.

Pershing Square gained 34% in 2025, outperforming the S&P 500’s 17% increase, and has returned an average of 23% annually over the past eight years. Currently, Netflix shares are trading at less than 25 times earnings, significantly below its five-year average of 40, suggesting a potential investment opportunity.

5 Stocks Our Experts Predict Could Double In the Next Year

By submitting your email, you'll also get a free pivot & flow membership. A free daily market overview. You can unsubscribe at any time.

The free Daily Market Overview 250k traders and investors are reading

Read Now