Bill Ackman’s Pershing Square Ups the Ante on Amazon After Divesting Alphabet: Analyzing the Strategy Behind the Shift

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Bill Ackman’s Pershing Square Capital Management has exited its position in Alphabet and trimmed its stake in Amazon, which now constitutes approximately 10% of the firm’s reported assets. Ackman sold the Alphabet shares in Q2 of 2025 to free up cash for new investments, notably in Microsoft, while maintaining a belief in the growth potential of Amazon. Despite reducing its holdings, Pershing Square still anticipates Amazon will achieve over 20% annual earnings growth, driven primarily by Amazon Web Services (AWS) and e-commerce.

In Q2 2025, AWS experienced a significant acceleration in growth, reporting a 37% year-over-year revenue increase, up from 17% at the time of Ackman’s initial investment in April 2025. Amazon’s total revenue rose 20% year-over-year, with operating income increasing 43% to $27 billion. Though Ackman sold about a quarter of his Amazon position, he believes the market undervalues the company’s potential, asserting it has a “significant growth runway” in the evolving landscape of artificial intelligence and e-commerce.

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