Booking Holdings (BKNG) reported a 16% year-over-year increase in gross bookings for the fourth quarter of 2025, driven by a 9% rise in room nights. The company’s gross bookings are projected to reach $203.11 billion in 2026, representing a 9.14% increase, while the Zacks Consensus Estimate for BKNG’s earnings per share (EPS) for 2026 is set at $266.94, indicating a year-over-year growth of 17.05%.
Despite strong booking trends, BKNG faces challenges from rising geopolitical tensions and macroeconomic uncertainties that could impact travel demand. Competitors such as Expedia Group (EXPE) and Airbnb (ABNB) continue to enhance their marketing efforts and platform capabilities, contributing to increased competitive pressure in the market.
BKNG’s stock has declined 22.3% over the past six months, while the broader Zacks Retail-Wholesale sector fell 7%. The company’s shares trade at a forward price-to-sales multiple of 4.42, significantly higher than the sector average of 1.52.
