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Spotify Technology S.A. reported a significant growth in monthly active users (MAU), reaching 678 million in the March quarter of 2025, up from 615 million in the previous quarter and showing a 10.2% increase year-over-year. The growth was partly attributed to the success of the AI DJ feature and other AI-driven offerings such as Spotify Wrapped, which have enhanced user engagement.
In terms of financial performance, Spotify’s stock surged by 128.8% over the past year, outpacing competitors like Amazon, which increased by 11.7%, and Apple, which declined by 5.2%. The company expects earnings for 2025 to reach $9.22 per share, indicating a projected 55% year-over-year growth.
Additionally, Spotify’s ad-supported revenues grew by 8% year-over-year, aided by optimized ad targeting through AI. The global audiobooks market, forecasted to grow at a CAGR of 26.2% from 2025 to 2030, presents further opportunities for Spotify, especially with its recent partnership with ElevenLabs for high-quality audiobook narration.
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