Amazon Expands AI Capabilities for Sellers
On September 23, 2026, Amazon launched new workflows for its Seller Assistant, enabling third-party sellers to create recurring automations for inventory monitoring, pricing, account health, and product ratings without needing to be logged into Seller Central. The assistant now retains sellers’ pricing patterns and growth goals, while connecting with tools like Amazon Quick and Anthropic’s Claude. This service remains free and optional, potentially increasing seller productivity but without immediate direct financial benefits.
In related developments, Amazon reported second-quarter net sales of $200.6 billion, marking a 20% increase year-over-year, and an operating income rise of 43% to $27.5 billion. Amazon Web Services (AWS) sales grew by 37% to $42.2 billion, with its AI business exceeding a $25 billion annual run rate. For Q3, Amazon anticipates net sales between $197-$202 billion, up 9-12% year-over-year.
Meanwhile, Walmart’s marketplace sales surged 52% in Q2 fiscal 2027, while eBay’s second-quarter Gross Merchandise Volume (GMV) rose 15% to $22.4 billion. Both companies are integrating AI into their seller platforms but on a more limited scale compared to Amazon.
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