Ford Motor Company CEO’s Compensation Amid Recalls
Ford Motor Company (NYSE: F) reported that CEO Jim Farley’s total compensation for 2025 rose by nearly 11% to $27.5 million, marking the highest since he assumed the role in late 2020. This increase came despite the automaker’s record recall figures, which impacted past earnings and costs. Notably, Farley’s non-equity incentives surged by 255% after the company achieved 130% of its bonus targets, including a maximum rating on quality metrics.
Ford’s historic recall totals continue to be a significant issue, with the company seeing elevated recall levels compared to its competitors. In 2023, Ford scored 193 in J.D. Power’s U.S. Initial Quality Study, slightly below the industry average of 192. Despite internal reports of “significant progress” in quality, including the application of AI for defect detection, shares have declined by 13% over the past decade, while the S&P 500 has more than tripled.
Investors are voicing concerns as the company grapples with maintaining quality and managing recalls. Ford aims to improve these metrics by enhancing predelivery inspections and conducting thorough component testing to reduce warranty costs.









