International Business Machines Corporation (IBM) has renewed its technology partnership with The All-England Lawn Tennis Club, extending their collaboration for another multi-year term. This agreement, which spans 36 years, solidifies IBM as Wimbledon’s official AI, cloud, and digital transformation partner, enhancing fan engagement through real-time insights and interactive experiences during matches worldwide.
Key features powered by IBM’s technology include AI-driven tools like Live Likelihood to Win and Match Chat, utilizing match data and watsonx AI for personalized commentary and insights. This renewed partnership aims to deliver faster, more immersive experiences for fans globally.
IBM’s technology initiatives in sports also extend to other significant events, including the U.S. Open and The Masters, cementing its position in the competitive landscape alongside rivals like Microsoft and Alphabet, which have also made strides in enhancing sports technology experiences.
