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Columbia Sportswear Company (Ticker: COLM) is facing significant challenges, reporting an operating loss of $23.6 million in Q2 2025 along with an adjusted loss of -$0.19 per share. The company’s earnings have declined as a result of factors including slowing consumer spending, inflation, and increased tariffs.
Despite a strong surge in revenue growth in 2021 and 2022, Columbia’s outlook has worsened, with estimates for 2026 reduced by 11% over the past two months. Its stock has decreased by 36% in 2025 and is down 8% over the last decade, relative to the S&P 500’s 250% gain.
Columbia is initiating a multi-year profit improvement program following its poor performance, but signs of recovery have yet to materialize, earning it a Zacks Rank #5 (Strong Sell) due to a negative revision spiral that started in 2022.
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