Tesla (NASDAQ: TSLA) is launching its unsupervised full-self-driving (FSD) robotaxi service in Austin, Texas, this month. This follows a reported $7.1 billion operating profit in 2024, despite a loss of market share. In contrast, Ford (NYSE: F) has faced significant losses, with its Model E segment reporting a $5.1 billion loss in 2024 and losing nearly $38,000 on each of the 22,550 EVs sold in Q1 2025.
Tesla holds a dominant 43.5% of the U.S. EV market as of Q1 2025, with Ford at just 7.7%. Both companies are planning affordable EVs, but Tesla is better positioned to achieve this with its lower average car production cost, which fell from above $38,000 in early 2023 to below $35,000 in late 2024. Ford has scaled back its robotaxi plans and is exploring potential licensing of Tesla’s FSD technology.
