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Costco’s New Exclusive Policy Boosts Sales
Costco Wholesale (NASDAQ: COST) has introduced exclusive shopping hours for its Executive members, effective September 2, 2023, allowing them to shop during specific time slots on weekdays and weekends. This change has reportedly contributed to a 1% increase in weekly U.S. sales since implementation, which could translate to nearly $3 billion in sales by fiscal 2026, projected at $297 billion.
The retail industry is forecasted to grow significantly, with the global addressable market expected to rise from $27.3 trillion in 2025 to over $36.9 trillion by 2030. Costco has been recognized for emphasizing value as its competitive edge, supported by its bulk purchasing model and membership fee structure, which recently saw fewer than 48% of its global cardholders holding Executive memberships responsible for over 74% of net sales in the fiscal fourth quarter.
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