Amazon (NASDAQ: AMZN) has seen a 3% decline year to date while the S&P 500 has increased by 3%. Analysts forecast a median target price of $240 per share for Amazon, indicating a potential 13% upside from its current price of $212. This optimism comes despite challenges such as tariffs affecting a significant portion of its marketplace.
According to a recent survey, Amazon was the third most popular stock among retail investors in May 2025. The company’s growth trajectory is supported by strong positions in e-commerce, advertising, and cloud computing, with projections of 11.6% annual growth in e-commerce sales, 14.4% in ad tech spending, and 20.4% in cloud computing sales through 2030.
Despite a positive outlook, turning $5,000 into $100,000 over a decade is deemed unlikely, as it would require a 1,900% return, which has only been achieved by a few stocks in the past decade. Nonetheless, Amazon maintains a robust foundation for long-term investment, outperforming the S&P 500 by 40 percentage points over the last three years.
