Meta Platforms, Inc. (META) is set to report its fourth-quarter 2025 results on January 28, 2026, with advertising revenues projected at $56.85 billion, reflecting a year-over-year growth of 21.5%. The company’s expanding reach and increased ad impressions, which rose 14% year-over-year in Q3 2025, position it as a leading player in the digital ad market alongside Alphabet (GOOGL) and Amazon (AMZN).
According to the Zacks Consensus Estimates, advertising revenues are expected to hit $10.91 billion in the Asia-Pacific region, $14.02 billion in Europe, $25.58 billion in the US and Canada, and $6.98 billion in the Rest of the World, indicating growth rates of 21.1%, 25.7%, 22%, and 24%, respectively. The total number of Family Daily Active People, defined as users who interacted with at least one of Meta’s products, is estimated to be 3.57 billion for the fourth quarter.
Meta’s incorporation of AI technologies is seen as a driving force behind its advertising revenue growth. The company aims to optimize ad ranking and measurements, enhancing user engagement across platforms like WhatsApp, Instagram, and Facebook.
