DA Davidson Sustains Buy Recommendation for Amazon.com (AMZN)

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On October 31, 2025, DA Davidson maintained a Buy rating for Amazon.com (NasdaqGS:AMZN), predicting an 11.53% increase in stock price with an average price target of $272.31 per share. This reflects a rise from the current closing price of $244.17 per share.

The projected annual revenue for Amazon.com is $693,815 million, up by 0.36%, with an expected non-GAAP EPS of 7.79. As of the last quarter, 7,738 funds reported positions in Amazon, marking an increase of 1.96%. Total institutional shares increased by 2.45% to 7,881,761K shares, while the put/call ratio stands at 0.69, indicating a bullish sentiment.

Major stakeholders include Vanguard Total Stock Market Index Fund, holding 307,246K shares (2.88%), and Vanguard 500 Index Fund with 268,199K shares (2.51%), both showing an increased portfolio allocation. In contrast, J.P. Morgan Chase and Price T. Rowe Associates reported decreases in their holdings.

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