Voice AI Market Competition: Apple vs. SoundHound AI
Apple (NASDAQ: AAPL) is positioned as a major player in the voice AI market, boasting a market cap of over $3.6 trillion and generating revenue of $102.5 billion in its latest quarter. In contrast, SoundHound AI (NASDAQ: SOUN) reported revenue of $42 million for Q3 2025, along with a net loss of $109.3 million for the same period. Despite higher year-over-year revenue growth of 68%, SoundHound lacks the financial robustness of Apple, which holds approximately $54.7 billion in cash against SoundHound’s $269 million.
The competitive landscape shows SoundHound focusing on B2B applications, securing partnerships with automakers like Stellantis and Hyundai, while Apple leverages its consumer technology ecosystem and plans to enhance its Siri assistant using Alphabet’s Google Gemini 3.0 model. Apple’s next-gen CarPlay Ultra stands to integrate more deeply with vehicle systems, anticipating growth in voice AI applications in automotive settings.
Overall, analysts suggest that Apple presents a stronger long-term investment compared to SoundHound AI, given its larger market share potential and more extensive growth opportunities in emerging technologies like smart glasses and AI agents.
