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Visa Inc. has invested approximately $12 billion in technology and infrastructure over the past five years to enhance its cybersecurity measures. The company has prevented 80 million fraudulent transactions and blocked $40 billion in fraudulent payment attempts in the last year alone. This includes enhancements to its Visa Account Attack Intelligence offering with the introduction of the VAAI Score, designed to identify enumeration attacks using generative AI.
In August 2025, Visa launched the Visa Cybersecurity Advisory Practice, aimed at helping organizations of all sizes strengthen their defenses through assessments and training. Visa’s proactive payment security solution for Account-to-Account transactions utilizes advanced AI technology to assess hundreds of risk factors instantly, thereby preventing fraud before it impacts customers.
Visa’s stock has risen 6.5% year-to-date, outperforming the industry average of 0.5%. The company’s forward price-to-earnings ratio currently stands at 26.62, above the industry average of 21.19, with Zacks estimating a 13.7% increase in fiscal 2025 earnings.
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