Ford Motor Company (NYSE: F) has announced a significant pivot from electric vehicle (EV) battery technology to energy storage solutions, launching a new business called Ford Energy. This shift is in response to increasing energy consumption driven by artificial intelligence data centers. Analysts from Morgan Stanley project that Ford Energy could generate $500 million in operating profit by 2030, with battery deliveries expected to begin in 2028, aiming for a production capacity of up to 20 gigawatts over the next five years.
Ford is set to invest $2 billion into this new venture as it seeks to recoup losses incurred from its EV division, which have totaled around $16 billion in recent years. Despite a resurgence in stock value—47% within one month following this announcement—industry experts caution that the absence of immediate profit or revenue from Ford Energy makes it premature for investors to stock up on Ford shares. The company continues to face challenges, having reported a net loss of $8.2 billion in 2025 due to a significant write-down related to its EV restructuring.
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