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lululemon athletica inc. reported a 22% year-over-year increase in total international revenues for Q2 of fiscal 2025, bolstered by a 25% revenue rise in Mainland China. The company’s international sales growth was driven by new store openings and brand activations, particularly in key markets like China and Europe. Under its Power of Three X2 strategy, lululemon aims to quadruple its international net revenues relative to 2021 and expand its footprint in China with a goal of 200 stores.
In addition, lululemon is preparing to enter the Indian market through a franchise partnership in the second half of fiscal 2026. The company predicts international revenues will continue to grow, with estimates of a 20-25% increase in Mainland China and 20% in the Rest of the World for fiscal 2025.
As of now, lululemon shares have dropped 55.5% year-to-date, compared to a 19.4% decline in the industry. The company’s forward price-to-earnings ratio stands at 13.09, below the industry average of 15.71.
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