**Snap Inc. Unveils Augmented Reality Glasses SPECS Priced at $2,195**
Snap Inc. (NYSE: SNAP) has introduced a new consumer augmented reality product, SPECS, which retails at $2,195. The announcement comes as the company’s stock has plummeted more than 90% from its peak in 2021. CEO Evan Spiegel envisions that these glasses will change how users interact with their environment, encouraging them to look up rather than down at their phones.
**Market Context and Competition**
The SPECS glasses weigh just under a baseball, presenting a significant contrast to more fashionable alternatives in the market, such as Meta Platforms’ Ray-Ban-branded glasses. Ray-Ban, produced by EssilorLuxottica, sold over seven million pairs in 2025 and offers a lower price point with a more conventional design. The wearable AI market is evolving, yet Snap’s bold design choices may be a gamble, especially as consumers tighten their budgets.
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