Pinterest, Inc. (PINS) is enhancing its platform through AI integration aimed at improving content discovery, personalization, and ad performance. As of Q3 2025, Pinterest reported 600 million global monthly active users, reflecting a 17% year-over-year growth. Projections indicate a rise to 615.1 million users in 2025, marking an 11.2% growth year-over-year.
Pinterest’s AI technologies analyze user behavior to provide relevant recommendations, enabling intuitive features like visual search for shopping. Additionally, the platform has implemented labeling for AI-generated images to promote responsible AI use, which ultimately enhances user engagement and ad performance.
In terms of financial standing, Pinterest shares have decreased by 11.6% over the past year compared to the industry’s growth of 6.9%. The company currently trades at a forward price-to-sales ratio of 3.66, below the industry average of 4.87. The Zacks Consensus Estimate for 2025 earnings has fallen to $1.62, marking an 8% decrease over the past 60 days.
