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Key Points
Ford Motor Company (NYSE: F) is facing challenges in its electric vehicle (EV) strategy despite a 17% increase in stock price this year. The company’s Model e business reported losses, and disappointing sales of its F-150 Lightning pickup may lead to a halt in its production.
In the first nine months of 2025, Ford Pro generated $51.4 billion in revenue with $5.6 billion in earnings, while Ford Model e only brought in $5.4 billion with a loss of $3.6 billion. CEO Jim Farley’s commitment to investing $5 billion in a universal EV platform highlights the company’s focus on adapting to the evolving market.
Currently trading at $13 per share, Ford’s valuation corresponds to 12.5 times its estimated 2025 earnings. Investors should weigh the risks associated with Ford’s ambitious EV plans against its traditional, more profitable segments.
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