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Meta Platforms (META) has increased its daily user base to 3.48 billion as of the end of Q2 2025, with advertising revenues reaching $46.56 billion, a 21.5% increase year over year. These revenues accounted for 98% of the company’s total income in that quarter. Meta aims to bolster user engagement by integrating AI features across its platforms, including Facebook, Instagram, WhatsApp, Messenger, and Threads.
Notable updates include the ability to translate, dub, and lip sync reels in multiple languages and significant enhancements to Threads and Facebook, such as the reintroduction of a jobs tool that allows users to search for job listings. Meta’s projected advertising revenues for 2025 are estimated to hit $190.28 billion, reflecting an 18.5% increase from 2024.
In the competitive landscape, Reddit’s advertising revenues surged by 84% to $465 million in Q2 2025, driven by a 50% increase in active advertisers, while Snap saw a 39% growth in commerce-driven ad volume. Meta’s stock has outperformed the broader technology sector, rising 25.2% year-to-date, with a forward price/sales ratio of 8.35x.
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