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Altria Group, Inc. (MO) has announced a non-binding alliance with KT&G to explore international opportunities in modern oral nicotine products. The memorandum of understanding aims to expand Altria’s on! nicotine pouch portfolio into global markets, alongside acquiring an ownership stake in Another Snus Factory, maker of the LOOP nicotine pouch brand.
This partnership allows Altria to benefit from KT&G’s infrastructure and product development expertise. It signifies a strategic move towards increasing Altria’s presence in smoke-free categories globally, leveraging KT&G’s distribution networks and evaluating opportunities in non-nicotine products as well.
Philip Morris International (PM) leads the smoke-free transition, generating 41% of its revenues from smoke-free products as of Q3 2025, while Turning Point Brands, Inc. (TPB) saw a 31.2% year-over-year increase in revenues to $119 million, with its Modern Oral sales up 627.6% to $36.7 million.
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