Exploring the Factors Behind Trade Desk’s Accelerated Growth in CTV and Retail Media

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The Trade Desk, Inc. (TTD) reported its third-quarter 2025 revenues at $739 million, marking an 18% year-over-year increase that exceeded expectations of at least $717 million. The company’s growth is largely driven by the connected TV (CTV) sector, which has emerged as its fastest-growing channel.

In comparison, Magnite, Inc. (MGNI) reported revenues of $179.5 million, up 11% year-over-year, with CTV growing by 18%. Meanwhile, Amazon.com, Inc. (AMZN) saw net sales increase by 13.4% to surpass management’s guidance in the third quarter of 2025, demonstrating solid momentum across its North America and International segments.

Despite the strong performance by TTD, the company faces challenges with rising expenses and heightened competition from MGNI and AMZN. TTD’s share price has declined by 23.4% over the past month, contrasting with a 9.3% growth in the Internet Services industry.

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