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Key Facts About Amazon’s Prime Video
Amazon (NASDAQ: AMZN) is expanding the role of its Prime Video service, which has evolved from a bundled perk to a significant growth driver. In January 2024, Amazon introduced ads on Prime Video, creating an ad-supported model that allows it to reach over 200 million global viewers. This positions Prime Video as one of the largest ad-supported streaming platforms worldwide.
Amazon’s strategy leverages its extensive retail data to deliver targeted advertisements, enhancing its monetization efforts. Currently, Netflix has 300 million subscribers, with 94 million using its ad-supported service, while Disney+ has 126 million global paid subscribers. Prime Video’s integration with Amazon’s retail ecosystem may streamline consumer purchasing behavior, as users can interact with ads and shop without leaving the platform.
With its Amazon Fire TV devices—over 200 million sold globally—Amazon controls the connected TV hardware and software stack, enabling a unique advertising and commerce engine. This integration strengthens Amazon’s position in the advertising market, as advertisers can achieve measurable results by reaching engaged audiences through Prime Video.
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