Exploring the Potential of Coca-Cola’s Billion-Dollar Brands for Future Growth

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The Coca-Cola Company (KO) has nearly 30 billion-dollar brands, accounting for approximately one-quarter of all billion-dollar brands in the beverage industry. Its core products include Coca-Cola, Coke Zero Sugar, Sprite, and Fanta, which contribute significantly to the company’s growth. Coca-Cola has launched a global Halloween campaign for Fanta across nearly 50 markets and is introducing innovations such as Sprite + Tea in North America and BACARDÍ Mixed with Coca-Cola in Mexico and Europe.

Year-to-date, Coca-Cola shares have gained 16.6%, outperforming the industry average growth of 7.1%. The company currently has a forward price-to-earnings ratio of 22.7, higher than the industry average of 18.02. The Zacks Consensus Estimate forecasts earnings per share (EPS) growth of 3.5% for 2025 and 8% for 2026.

Coca-Cola competes primarily with PepsiCo (PEP) and Monster Beverage (MNST). PepsiCo holds a diverse portfolio of billion-dollar brands, including Gatorade and Doritos, while Monster is known for its strong position in the energy drink market.

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