Exploring the Potential of JBPs as a Growth Driver for The Trade Desk

Avatar photo

The Trade Desk (TTD) reported a 3% year-over-year revenue increase to $715 million during its second-quarter earnings call on August 2, 2026. The company experienced a notable rise in joint business partnerships (JBPs), with 217 clients engaged, marking a 38% increase from the previous year. Revenues generated through these partnerships grew at a rate six times that of the overall company revenue growth.

Despite the successful JBP activity, TTD faces challenges due to macroeconomic pressures, affecting key verticals including Food & Drink and Automotive, which together represent approximately 25% of platform spend. The company anticipates third-quarter revenues of at least $650 million and adjusted EBITDA of around $160 million; however, upcoming competition, particularly from major players like Amazon and Magnite, poses a significant threat.

In the competitive ad-tech space, Amazon reported a 26% year-over-year increase in advertising revenue to $19.8 billion, while Magnite’s connected TV business grew 36% year-over-year, contributing $97 million. Shares of TTD have fallen 24.7% in the past month, with a forward price/earnings ratio of 11.91X, lower than the industry average of 20.16X.

5 Stocks Our Experts Predict Could Double In the Next Year

By submitting your email, you'll also get a free pivot & flow membership. A free daily market overview. You can unsubscribe at any time.

The free Daily Market Overview 250k traders and investors are reading

Read Now