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Adobe Acquires Semrush for $1.9 Billion
Adobe announced its acquisition of Semrush for $1.9 billion, translating to $12.00 per share in cash, a premium of 77.5% over Semrush’s closing price prior to the announcement. The deal is expected to close in the first half of 2024, pending regulatory and shareholder approvals.
This acquisition comes as companies race to enhance their marketing strategies through AI technology. Semrush, a leader in generative AI-focused marketing solutions, has collaborated with major brands like Amazon and TikTok to improve visibility in AI-driven markets. Following the announcement, Semrush’s shares surged approximately 74% in trading.
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