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Ford Crossover Discontinuation
Ford Motor Company (NYSE: F) has announced that it will retire the Escape and Lincoln Corsair crossovers by the end of the 2026 model year. This decision marks the end of a significant chapter for the Escape, which sold 93,805 units in the U.S. through July 2023, outselling models like the Bronco and Bronco Sport. Meanwhile, the Corsair ranks as the second-best-selling Lincoln model this year.
Plans for Replacement
In a shift towards electric vehicles, Ford is set to replace the discontinued models with an upcoming midsize electric pickup truck, expected to launch in 2027. The company has invested approximately $5 billion in its Louisville Assembly Complex, creating around 4,000 jobs to support this transition, as the new EV aims to be profitable early on, countering losses from its Model-e division, which lost $5.1 billion in 2024.
Market Impact
This strategic move comes at a time when EV sales are growing but have been slower than anticipated in the U.S. Consumers can still purchase the Escape through next year. Despite concerns over exiting popular segments without a robust plan, Ford’s efforts to pivot towards electric vehicles may position it favorably for the future.
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