Ford Motor Co. Plans Major Transformations for its Dealerships

Ford Motor Co. (F) is expected to make significant changes to its dealership network as part of its future strategy.

Jennifer Kolstad, Ford’s global design and brand director, mentioned that upcoming showrooms may display fewer vehicles. Instead, these dealerships will focus more on hospitality, community engagement, and digital shopping options, according to a report from the Detroit News.

The discussions regarding these potential changes are still in the preliminary phase, with more detailed plans anticipated next year. Dealerships will likely voice their opinions, especially since a portion of their revenue relies on incentive sales programs.

Is Ford Shifting Towards Hydrogen?

Ford has recently tempered its ambitions in electric vehicles as sales have not met expectations. However, the company appears to be considering an alternative approach with hydrogen engines. Reports indicate that Ford is pursuing this technology more aggressively.

The automaker first introduced a hydrogen engine prototype in June. Notably, the H2-Ecotorq engine is undergoing rapid development and is currently in the product testing phase.

Ford’s Stock: A Look at Investment Potential

On Wall Street, analysts have assigned a Moderate Buy consensus to F stock, reflecting five Buy ratings, nine Holds, and one Sell over the past three months. Following a 3.78% price rise in the last year, the average target price for Ford shares stands at $12.12, suggesting a potential increase of 8.7%.

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