Ford is delaying the launch of its next-generation electric pickup, known as “Project T3,” from 2027 to 2028. This truck, designed to replace the F-150 Lightning, will be produced at Ford’s BlueOval City plant in Tennessee, with prototypes expected by 2027. Additionally, the E-Transit electric van’s production has also been postponed to 2028 from its original 2026 timeline, moving the launch from Ford’s Ohio Assembly Plant.
These delays reflect Ford’s strategic pivot toward producing smaller, more affordable electric vehicles rather than large, pricier models. In light of competition from Chinese automakers, Ford aims to cut costs and enhance its EV offerings with a new platform for compact vehicles, including a small pickup truck slated for 2027. Ford’s current EV models will remain available, but future releases will follow a revised schedule, impacting customer expectations and market positioning.
Ford’s stock has risen approximately 15% over the past year, lagging behind General Motors’ 24.6% increase. As per current evaluations, Ford has a forward price-to-earnings ratio of 0.28, lower than its competitors, General Motors at 0.29, and Stellantis at 0.16.
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