Ford Motor Company is enhancing its use of artificial intelligence (AI) to improve operations across its business, treating data as a key corporate asset through its Enterprise Data Platform. This platform is designed to support analytics and AI-driven insights, facilitating a more integrated approach to AI that spans from design to customer support.
Key initiatives include Ford Pro AI, which tracks over one billion data points daily from connected vehicles to enhance operational efficiency for its 840,000 commercial customers. The strategic integration of AI aims to allow employees to focus on more strategic tasks by automating data analysis and simulations.
In terms of recent performance, Ford shares have increased 3.7% over the past six months, compared to industry growth of 6.7%. The company’s shares currently trade at a forward sales multiple of 0.28, significantly lower than the industry’s average of 3.3.
