• Hull’s Expertise in AI and Data Analytics Enhances Sabio’s Strategic Vision
• Matt Hull Brings Valuable Experience from Chamberlain Group to Sabio

Sabio Holdings Inc., a prominent ad-tech company based in California, has secured a significant addition to its Board of Directors. Matt Hull, renowned for his prowess in Artificial Intelligence (AI) and analytics, joins the Sabio team, ushering in a new era of strategic growth and innovation.

Matt Hull’s illustrious career, highlighted by his role as the Chief Data Analytics Officer at Chamberlain Group, brings a wealth of knowledge and experience in leveraging data for economic value. With over three decades dedicated to AI and analytics, Hull’s expertise transcends the ordinary, weaving together strategic acuity and technical proficiency to enhance business efficiency and unearth new avenues for development.

Addressing the exciting venture, Aziz Rahimtoola, Sabio’s CEO, expressed enthusiasm about Hull’s appointment, highlighting the company’s unwavering commitment to assisting brands and agencies in reaching diverse consumers. Through data intelligence and AI, Sabio aims to optimize engagement and growth, with Matt Hull’s leadership poised to steer the company towards accelerated success in this pivotal domain.

Hull’s integration into Sabio’s Board aligns harmoniously with the booming landscape of AI and data analytics. Projections indicate exponential industry growth, with the U.S. market forecasted to hit a staggering $407 billion by 2027, catapulting from $86.9 billion in 2022. With businesses anticipating AI’s productivity-enhancing impact and an estimated annual growth rate exceeding 37% from 2024 to 2030, the transformative influence of AI looms large over the corporate sphere in the upcoming decade.

Recognizing the imminent acceleration of the AI and analytics sector, Hull emphasized the extraordinary potential for companies offering strategic data intelligence. His eagerness to merge his extensive AI and analytics background with Sabio’s innovative products reflects a shared vision to propel the company’s growth exponentially.

With Hull’s distinguished tenure at Chamberlain Group, an entity under the Blackstone portfolio, where he spearheaded a transformative data and analytics revolution, his addition to Sabio heralds a strategic evolution for the company. Prior roles at Comcast, AT&T, and prominent consulting firms showcase Hull’s diverse expertise and strategic foresight, setting a formidable foundation for Sabio’s future endeavors.

The recalibration of Sabio’s Board composition also sees the departure of Jennifer Cabalquinto, who played a pivotal role since January 2022. Expressing gratitude for Cabalquinto’s contributions, the company bids her farewell, acknowledging her valuable insights and guidance during Sabio’s transformative journey.

Sabio Holdings, a trailblazer in the ad-supported streaming realm, stands at the forefront of innovation with its proprietary technology stack. Collaborating with elite global brands and agencies, Sabio’s vision revolves around reaching, engaging, and validating streaming audiences through cutting-edge solutions.

In a landscape characterized by rapid technological evolution, Sabio’s fusion of cloud-based ad-serving technology and AI-powered analytics epitomizes the company’s pioneering spirit. App Science™, a cornerstone of Sabio’s offerings, leverages non-cookie-based AI insights to reinvent the streaming experience for brands and audiences alike.

Positioned at the vanguard of innovation, Sabio Holdings anticipates continued growth and success under the stewardship of Matt Hull as the newest luminary guiding the company’s strategic direction towards a future defined by data-driven excellence.

For more details, visit: sabio.inc

This news release shall not constitute an offer to sell or the solicitation of an offer to buy any securities in any jurisdiction.

Neither the TSX Venture Exchange nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Media Contacts:

Aziz Rahimtoola, CEO and co-founder
investor@sabio.inc
Phone: 1.844.974.2662

Aideen McDermott, Investor Relations
aideen@sabioholding.com

¹https://www.forbes.com/advisor/business/ai-statistics/

SOURCE Sabio Inc.

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