The U.S. auto industry experienced a notable 2025, with total sales increasing approximately 2% to 16.2 million units, the highest since 2019. This growth was driven by strong early-year demand, particularly for trucks and SUVs, despite challenges like high vehicle prices and rising financing costs. By December 2025, the average price for a new vehicle hit $50,326, up 0.8% from November’s $49,814.
General Motors (GM) maintained its lead as the top seller, delivering 2.85 million vehicles, a 5.5% rise from 2024. Toyota followed closely with 2.52 million vehicles sold, an 8% increase, while Ford secured third place with 2.2 million vehicles, achieving a market share of 13.2%. Tesla, however, reported a decline in deliveries for the second consecutive year, totaling approximately 1.64 million vehicles, compared to nearly 1.8 million in 2024.
Looking ahead to 2026, new vehicle sales are projected to decrease to 15.8 million units, down 2.4% from 2025, amid concerns about consumer confidence due to a slower labor market. The expiration of EV incentives may reshape pricing and demand dynamics as the industry adapts to changing conditions.
