General Motors Company (GM) is re-entering the Indian automotive market, focusing on the aftermarket parts sector rather than vehicle sales. The Detroit-based company relaunched its global aftermarket brand ACDelco in India through a licensing agreement with Assurance International Limited. This partnership will see the production and distribution of ACDelco-branded batteries and lubricants for the Indian market.
GM previously operated in India under the Chevrolet brand but exited in 2017 due to low market share. The Indian vehicle parc now exceeds 300 million, creating a lucrative aftermarket sector valued over $12 billion annually. Assurance has invested approximately Rs 180 crore in a lubricant facility with a daily capacity of 100,000 liters, and a battery plant is set to begin production by April 2024 with a planned investment of Rs 300 crore and a capacity of 25,000 units per day.
