General Motors’ Strategic Moves to Compete with Tesla

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Key Points

  • Chevrolet has become the second best-selling EV brand in the U.S., surpassing Ford.

  • Cadillac’s EV lineup is attracting new customers, including those previously loyal to Tesla.

  • General Motors has captured 15.5% of the U.S. EV market share.

General Motors (NYSE: GM) has recently surpassed Ford to become the second leading brand in electric vehicle (EV) sales in the U.S., gaining significant momentum due to Chevrolet’s impressive performance and Cadillac’s luxury offerings. In May, Chevrolet recorded its second-best month for EV sales, contributing to a remarkable 94% year-over-year increase in EV sales for the first quarter of 2025.

Gaining traction, GM’s market share in the U.S. EV market has doubled to 15.5%. Chevrolet saw a staggering 134% rise in EV sales in the first half of 2025, while Cadillac is reportedly attracting nearly 80% of new buyers to the brand, a significant portion of whom are transitioning from Tesla. With seven new EVs launched in 2025, Cadillac is positioning itself as a luxury leader, bolstered by a production strategy primarily based in the U.S.

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