Slate Auto, an electric vehicle manufacturer supported by Amazon.com Inc. founder Jeff Bezos, has introduced its modular electric pickup truck.

Truck Details: The new two-seater pickup features a retro aesthetic reminiscent of classic vehicles from brands like Ford Motor Co.. During a launch event held in Long Beach, California, the company announced a competitive pricing strategy, setting the truck’s post-federal EV credit price at $20,000. Consumers can reserve their trucks on the company website with a $50 deposit.

At the event, Slate’s CEO, Chris Barman, stated, “We are building the affordable vehicle that has long been promised but never been delivered.”

The modular design allows customers to choose between a two-seater pickup or a five-seater SUV version. The official website features 25 starter kits, each designed for different user needs.

Consumers can expect a standard range of 150 miles, with an optional longer battery pack extending the range to 240 miles on a single charge. Specifications indicate a hauling capacity of 1,400 lbs, a towing capacity of 1,000 lbs, and a five-foot-long bed.

Color options for the truck are limited, as it comes only in a standard gray finish. However, customers may select a wrap in various colors upon ordering. Notably, the truck offers no stereo system or touchscreen display.

Market Implications: The launch of Slate Auto’s truck follows growing interest in electric pickups, with the prototype having been spotted in the wild. The company aims to compete against established players like Tesla Inc., which recently shifted its marketing strategy to promote the Cybertruck as a practical truck for everyday users.

Tesla has also informed investors about plans for more affordable models this year, addressing declining sales in the U.S. EV market.

Conclusion: The introduction of Slate Auto’s affordable EV pickup truck could reshape the competitive landscape, particularly as major companies like Tesla adjust their strategies to attract cost-conscious consumers.