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Key Facts
Hertz Global Holdings (NASDAQ: HTZ) and Amazon (NASDAQ: AMZN) announced a collaboration to sell Hertz used vehicles through Amazon Autos on August 15, 2025. This pilot program will be launched in Los Angeles, Seattle, Houston, and Dallas, with pickups available at 45 Hertz Car Sales outlets across the U.S.
While the deal aims to expand nationwide if successful, Hertz provided limited financial details related to the partnership. The company did report that its Hertz Car Sales unit experienced its highest volume in five years during the second quarter of 2025, though specifics on estimated revenue from this initiative were not disclosed.
Investors reacted positively to the announcement, but the long-term impact of this deal remains uncertain. Analysts have noted that the deal may not significantly change Hertz’s performance unless it leads to increased transparency regarding the company’s retail operations.
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