In 2025, Ford Motor Company is under scrutiny for its vehicle quality and safety standards, leading the U.S. auto industry with 88 recalls in the first half of the year—over four times that of the next manufacturer. A recent recall announced for 850,000 pickup trucks and SUVs addresses potential fuel pump failures that could cause engine stalls, raising serious safety concerns.
As a result of these issues, Ford’s warranty costs surged 22% to $6 billion in 2024, exacerbating financial challenges as the company forecasts losses of $5 to $5.4 billion in its electric vehicle segment this year. Despite these setbacks, Ford reported a 14.2% increase in U.S. sales in Q2 2025, with strong demand for pickups driving a total of 612,095 units sold, including 222,459 units of the F-Series.
Ford is responding by enhancing internal testing and validation processes, although improvements may take up to 18 months to reflect in lower warranty claims. The company is also navigating a cooling EV market, potentially allowing it to focus on its traditional gas-based vehicles while improving product reliability.
